Servicing practices across the United States

Maximize your ultrasound investment without overpaying.

Premier Medical Imaging and Consulting — nationwide ultrasound equipment expertise for women’s health and maternal-fetal medicine.

More than three decades in women’s healthcare ultrasound — including serving as an Executive with GE Women’s Healthcare and as a Distributor for Samsung Women’s Healthcare. Today, PMIC puts that inside experience to work for the buyer — ensuring GE customers who are overpaying, often without knowing it, get the deal they should have had in the first place.

Serving practices nationwide — across the United States No savings, no fee Vendor-independent — PMIC works for you, not GE or Samsung
30+
Years in women’s healthcare ultrasound
5 Years
Selling for GE Women’s Healthcare
25 Years
With Samsung
Both Sides
Founded by the only consultant who has worked for both manufacturers — GE and Samsung

The Problem

The Quote Isn’t the Whole Deal.

In women’s healthcare ultrasound, the manufacturer quote is only the part of the deal you’re meant to see. Behind it sit list-price structures, discount approval tiers, trade-in allowances, and service bundles built over decades — and the manufacturers can tell, in the first five minutes, which customers know how to read them and which ones don’t.

GE — ~70%
Samsung — ~30%
Approximate share of the U.S. women’s healthcare ultrasound market.
  • Loyalty gets taxed, not rewarded. Long-standing accounts routinely pay more than a new name would for a comparable configuration — same system, same probes, different history.
  • The price you settle on is never the best price. The price a practice agrees to with a manufacturer is never even close to the best price actually available to them — especially for a GE customer. GE holds about 70% of the market and Samsung about 30%, so on its own a GE customer has no real leverage to get GE’s best price. Getting that best price depends on working with someone who knows the inside of the trade.
  • Three different prices. The printed price on the quote, the “special discount” you are offered, and the price the manufacturer will actually approve are three separate numbers — not the same number presented three ways. PMIC has sat in the rooms where those numbers get decided.
  • The margin hides in the bundle. Trade-in credit, multi-year service contracts, warranty extensions, software options, and financing terms are where a quote quietly gets expensive — a line at a time, rarely all at once.
Women's health ultrasound in an OB/GYN practice — sonographer performing an obstetric ultrasound while the fetal image displays on the system monitor

How It Works

PMIC Brings Manufacturer Insider Knowledge to Every Ultrasound Deal

1

Conversation & Review

PMIC reviews the planned purchase, the current systems in place, and any quotes already on the table. No cost, no obligation.

2

PMIC Reads It Like an Insider

PMIC reviews a quote the way manufacturer training taught quotes to be built — configuration, probes, options, trade-in, service, and terms — and flags where the number doesn’t match what that deal should look like.

3

PMIC Handles the Manufacturer

PMIC handles the manufacturer conversation directly, drawing on thirty years of relationships, approval-chain knowledge, and timing learned from inside the business.

4

PMIC Presents the Final Deal

PMIC presents the final system and the final number for approval.

Headshot of Ray Liano, founder of Premier Medical Imaging and Consulting, in a navy suit and white shirt against a white background

Founder, Ray Liano — Premier Medical Imaging and Consulting.

About the Founder

I’ve Sat on Both Sides of This Table

Founder, Ray Liano — There are very few ultrasound consultants in the industry today. To Ray’s knowledge, nobody doing it has spent 30 years inside both manufacturers, GE and Samsung. That is what sets Premier Medical Imaging and Consulting apart. Having served as an Executive with GE Women’s Healthcare and as a Distributor for Samsung Women’s Healthcare, Ray will bring your practice an insider’s understanding of how ultrasound pricing, approvals, and service terms are structured — experience that now works solely for your practice, not the manufacturer — ensuring your practice gets the absolute best deal possible.

GE Healthcare

5 Years — Women’s Healthcare

As an executive, selling high-end 3D/4D ultrasound to large OB/GYN groups, maternal-fetal medicine / perinatologists, and perinatology groups — learning firsthand how GE builds discounts and defends a quote.

Samsung

25 Years

A career with Samsung, running a medical distributorship — learning from the inside how manufacturer pricing, discount approvals, and service contracts actually work.

Who PMIC Helps — Nationwide

Women’s Health Ultrasound Consultant for OB/GYN & Maternal-Fetal Medicine Ultrasound Purchasing — Nationwide

Serving practices nationwide across the United States. If your practice scans OB/GYN patients — in any state — your equipment deals were built by people who count on you never seeing how they’re built. This is the community PMIC has served for 30 years — the same physicians who gather at the Society for Maternal-Fetal Medicine and ACOG. As your women’s health ultrasound consultant, PMIC focuses only on OB/GYN and maternal-fetal medicine ultrasound purchasing — the systems, probes, and service deals those practices sign, wherever they are in the U.S.

Nationwide service area: All 50 states — United States. Home base in Scottsdale, Arizona, with a satellite office in Chicago, Illinois.

Primary Clients

OB/GYN Practice Groups

Large office groups across the United States replacing or adding systems — especially long-time accounts that have renewed for years without an independent set of eyes on their pricing, trade-ins, and service terms.

Specialists

Maternal-Fetal Medicine

Perinatologists nationwide who need top-tier 3D/4D imaging performance and can’t afford to overpay for it across a fleet of machines.

Premier Medical Imaging Ultrasound Consulting

Ultrasound Purchasing Consulting — PMIC, Ultrasound Purchase Consultant

Premier Medical Imaging ultrasound consulting is built for one job: helping a practice anywhere in the United States pay the right price for the ultrasound system it has already chosen. PMIC works nationwide as your ultrasound purchase consultant and ultrasound equipment consultant — independent of GE and Samsung.

For the Buyer Only

Ultrasound Purchase Consultant

An ultrasound purchase consultant sits on the buyer’s side of the table. PMIC reviews the quote, the configuration, and the terms the way the manufacturer built them — then handles the manufacturer conversation for you, using 30 years of industry knowledge, pricing language, and insider experience.

Equipment & Deals

Ultrasound Equipment Consultant

As an ultrasound equipment consultant, PMIC advises on high-end 3D/4D systems, fleet refreshes, multi-system purchases, trade-ins, and service bundles — including GE Voluson systems such as the GE Voluson E22 — so the total cost, not just the headline price, is right.

Women’s Health Only

Women’s Health Ultrasound Consultant

This is not general medical equipment consulting. PMIC is a women’s health ultrasound consultant for OB/GYN practice groups and maternal-fetal medicine specialists nationwide across the United States. Home base in Scottsdale, Arizona, with a satellite office in Chicago, Illinois, serving practices in every state.

Looking for ultrasound purchasing consulting before you sign? Bring PMIC the quote you already have.

Questions

Before you take delivery of another Ultrasound machine

What does an ultrasound purchase consultant do?

An ultrasound purchase consultant works only for the buyer — not the manufacturer. PMIC reviews your quote, configuration, trade-in, service, and terms, then handles the manufacturer conversation, so your practice pays what the system should actually cost. Premier Medical Imaging provides that ultrasound purchasing consulting nationwide for OB/GYN and maternal-fetal medicine practices across the United States — home base Scottsdale, Arizona, with a satellite office in Chicago, Illinois.

We already have a quote. Is it too late?

Absolutely not, even if you’ve already signed. You can always cancel.

How big does a purchase need to be?

The model works best on multi-system purchases. But even a single machine is not too small for PMIC — we will find savings.

Are you affiliated with GE or Samsung?

No. PMIC’s founder, Ray Liano, worked for both manufacturers, GE and Samsung, earlier in his career and retired from Samsung; today PMIC represents buyers only. PMIC takes no money from any manufacturer.

Get In Touch

Discuss Your Next Ultrasound Purchase

Let’s Talk. Confidential conversations welcome. Reach out to discuss your next critical Ultrasound purchase.

Address
Premier Medical Imaging and Consulting Home base in Scottsdale, Arizona, with a satellite office in Chicago, Illinois.
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